I recently wrote an essay evaluating and critiquing the transformative aspects of Yvon Chouinard's leadership of Patagonia, a multi-million dollar outdoor lifestyle company. You can read it below. Overview Yvon Chouinard founded his company in 1957, operating his blacksmith shop out of an old chicken coop is his parent’s backyard in Burbank, California. What started as a 19-year-old setting out to build strong carabiners and pitons for his personal rock climbing hobby has grown into a multi-national benefit corporation with annual revenues exceeding $575 Million in 2013 (Voight). A self-described reluctant businessman, Chouinard has found a way to reconcile his love of outdoor sports with his entrepreneurial spirit through his company: Patagonia. He views his company as the vehicle through which he can “do something good and… demonstrate that corporations can lead examined lives.” (Stevenson).
Yvon Chouinard's Leadership of Patagonia
Yvon Chouinard's Leadership of Patagonia
Yvon Chouinard's Leadership of Patagonia
I recently wrote an essay evaluating and critiquing the transformative aspects of Yvon Chouinard's leadership of Patagonia, a multi-million dollar outdoor lifestyle company. You can read it below. Overview Yvon Chouinard founded his company in 1957, operating his blacksmith shop out of an old chicken coop is his parent’s backyard in Burbank, California. What started as a 19-year-old setting out to build strong carabiners and pitons for his personal rock climbing hobby has grown into a multi-national benefit corporation with annual revenues exceeding $575 Million in 2013 (Voight). A self-described reluctant businessman, Chouinard has found a way to reconcile his love of outdoor sports with his entrepreneurial spirit through his company: Patagonia. He views his company as the vehicle through which he can “do something good and… demonstrate that corporations can lead examined lives.” (Stevenson).